The Chinese are the brand-conscious bulk-buyers while Japanese are frugal, sophisticated consumers, Hyundai Department Store said.

According to an analysis conducted by four concierges at the leading retailer, shopping patterns vary by nationality. Differences came in purchase amounts, preferences for brands and time spent on each product.

Chinese tourists focused on bulk-buying - as long as the goods are branded. Known as the big player in most department stores, Chinese' purchases of women's apparel and cosmetics have been increasing, the retailer said.

"Chinese shoppers ask how the savvy Gangnam women dress in Seoul and buy what is popular in town now," said Chung Hye-ran, a concierge at Hyundai Department Store.

The bulk-buying of local cosmetics brands such as O HUI, Sulwhasoo is common, and some buy cosmetics worth more than 1 million won (US$852) at one time.

The Japanese are more price-focused, meticulous shoppers who spend twice as much time on average for one product, compared to Chinese. The Japanese check ingredients and the quality of products more carefully, often for a smaller portion, the store said.

As for designer goods, Japanese shoppers preferred lesser-known designers such as Balenciaga and Bottega Veneta over the well-known Chanel and Louis Vuitton. More Chinese, on the other hand, went for the latter.

While remaining budget conscious, many Japanese tourists were gourmets. The Chinese tended to focus on convenience and chose restaurants near shops, but more Japanese toured around popular stops for a more food-oriented, sit down meal.

"Next to shopping and tax return inquires, Japanese tourists ask the most about restaurants," said Chung.

A lot of Europeans and North Americans were also price-conscious, though for foreign goods. Purchasing decisions depended on the price differences the imported goods have from the tag in the country of origin, the store said.