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Smartphone apps counts in Taiwan bigger than in US, China: Google

Publication Date : 08-11-2012


Smartphone penetration in Taiwan reached 32 per cent in the first quarter of 2012, with users installing 30 applications on average, higher than their counterparts in the United Stats and China, Google said.

Stanley Chen, general manager of Google Taiwan, said yesterday that 58 per cent of local smartphone users use their devices to search for information every day. They usually search for information about products, travel, restaurants and bars, Chen added.

He said that the volume of searches by Taiwan smartphone users more than doubled in July this year compared to the same month in 2011. He added that the fast-growing popularity of mobile devices has spurred volume of advertisement on search engines.

Globally speaking, consumers spend an average 4.4 hours of their leisure time using display devices (including notebooks, smartphones, tablets and TVs) daily, the Google executive said.

A total of 81 per cent of consumers use the display devices for browsing Web pages, and 72 per cent for establishing social networking relationships, he said, adding that the third most popular use of the display devices is online shopping.

In Taiwan, 30 per cent of smartphone owners use their devices to compare product prices and 40 per cent use them for online shopping, Chen said.


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