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BMW sees opportunities as M'sians turn to bikes for commuting
Publication Date : 30-10-2012
BMW Group Malaysia is seeing opportunities in the automotive industry's two-wheeler segment following a global trend of consumers using motorbikes for commuting, said managing director Gerhad Pils.
He said the group was quite confident of maintaining double-digit growth in sales this year while aiming to achieve another year of double-digit growth next year.
Up until end-September, he said the group had sold 255 motorbikes under its Motorrad division, a 23 per cent increase compared with the same period in 2011.
“The company is seeing an increase in consumer demand for motorbikes, in line with international trend," Pils said at the launch of the company's BMW C600 Sport and BMW C650 GT range of maxi scooters.
“Normally, bikers just use bikes as a hobby but nowadays, in addition to that, there's a trend of consumers buying two wheelers for commuting."
“It is an urban form of mobility, and our range of maxi scooters is the answer to that,” Pils said.
He said the introduction of the new scooters would be a positive boost to BMW Group Malaysia, with the group continuing to see more growth as it delivered 5,014 BMW, MINI and BMW Motorrad vehicles as at end-September, an increase of 19 per cent in sales compared with the same period last year.
Pils said the all-new BMW C600 Sport and BMW C 650 GT were the world's first premium maxi scooters.
He said that of the 40 units allocated for this year, more than half has already been taken up.
Pils, who was appointed in July to head BMW Group Malaysia, said that other than introducing new models, his strategy was to expand the company's dealership and service network in the country.
The BMW C600 Sport retails at 65,000 ringgit (US$21,248) on the road, while the BMW C650 GT sells at 68,800 ringgit. Both prices are quoted without insurance.