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40% Indian Internet users are women: study
Publication Date : 28-10-2012
Of the estimated 125 million Internet user base in India, 40 per cent are women, according to a study.
A joint study by The Associated Chambers of Commerce and Industry of India (Assocham) and ComScore said one out of every 10 Indians is online thereby making it about 10 per cent online user penetration in India.
“Interestingly, with about 75 per cent of online audience between the age group of 15-34 years, India is one of the youngest online demographic globally. This is expected to be a continuing trend in the coming years, given the age distribution in India,” said DS Rawat, secretary general of Assocham.
“The age distribution has also contributed to consumption proportionally and it's not surprising to see the growth among categories focused on younger audiences in the past 12 months,” said Rawat.
The 15-24 group has been the fastest growing age segment online with user growth being contributed by both male and female segments. The top five popular categories accessed online are social networking, portals, search, entertainment and news sites.
Among the BRIC (Brazil, Russia, India and China) nations, India has been the fastest growing market adding over 18 million Internet users and growing at an annual rate of 41 per cent.
India is also among the top three fastest growing markets worldwide in the past 12 months. China added over 14 million users to reach 336 million Internet users by the end of July 2012. Russia and India show similar trends in online usage patterns along with similarities in e-commerce and payment types.