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Publication Date : 27-10-2012
Apple Inc's latest handset, the iPhone 5, is expected to be on sale in China by December, according to a statement from its Chief Executive Officer Tim Cook, in the company's quarterly financial report.
Apple has been placing greater emphasis on the Chinese market since Cook took over, illustrated by its store expansion in the country and a shortened new product delivery time gap between the United States and China.
As the company posted group quarterly revenue of US$36 billion, from July to September, Cook revealed its earnings in China grew 26 per cent year-on-year, with sales hitting $5.7 billion.
The country now delivers about 15 per cent of its total income, about 5 per cent higher than when Cook took over Apple a year ago.
About 60 per cent of its revenue comes from outside the US, with China now accounting for a quarter of that, said the report.
However, in the smartphone market, Cook admitted that despite iPhone sales in the country enjoying a 38 per cent annual rise, its latest handset, iPhone 5 hasn't arrived yet, while its main rival Samsung Electronics Co introduced Google Inc's Android-based system Galaxy III months ago.
Apple sold more than 5 million iPhone 5s in the first three days after its launch on September 21.
But the South Korean company now has double the number of global smartphone shipments of its US rival, and has earned record high quarterly profits from July to September, according to IT research company International Data Corporation
IDC said Apple sold 26.9 million iPhones during the quarter, while Samsung sold 56.3 million smartphones.
Wang Jiping, IDC's senior analyst in China, said: "China is the largest smartphone market worldwide, and Samsung has seen dramatic market share growth (there) during the past year."
The company almost doubled its quarterly profits from a year ago to $7.4 billion, while Apple posted quarterly net profit of $8.2 billion during the same period.
Most noticeable were sales of its Galaxy range of smartphones which have now surpassed Apple's iPhone shipments in the Chinese market and globally.
Peter Oppenheimer, Apple's chief finance officer, said: "We're pleased to have generated over $41 billion in net income and over $50 billion in operating cash flow in fiscal 2012.
"Looking ahead to the first fiscal quarter of 2013, we expect revenue of about $52 billion."
IDC also reported that during the third quarter of 2012, 17.97 million smartphones were sold globally, about a 45 per cent growth year-on-year, and almost half of them were produced by the two giants.
It noted that Chinese telecommunications company Huawei Technologies Co now holds a 4.2 per cent share of the global smartphone market, after its shipments grew 82.9 per cent to 7.5 million units in the third quarter.
"Although Apple's performance in the smartphone market is sliding, it still occupied about 69 per cent of the tablet PC market in China," added Wang.