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Under love's spell

Each Love Spell 2 wedding design is envisioned to be the dream dress for a bride-to-be.

Publication Date : 26-09-2012


Amongst its many symbolisms, a wedding is said to be a woman’s initiation into the next stage of her life.

With this in mind, the dress that the bride dons deserves special attention for its noble role. It will be forever remembered as the pride and joy of her special day.

Zery Zamry of Zery Zamry Couture, recognises this, and captures the magic and intimacy of the moment with his creations.

His current collection of bridal wear, Love Spell 2, is demure; the designs are described as conservative yet modern. Each of the dresses in his new collection of 10 boasts myriad design elements and caters to the whims of today’s women.

According to Zery, 28, his designs encapsulate the needs and feelings of the bride-to-be. “I designed each dress to be her dream dress; to make her look captivating on her big day,” he says.

His dresses are a continuation of his vision from his first collection, Love Spell. The second collection, however, is more “ladylike”.

The dresses are also versatile and can be worn on different occasions, such as “for the engagement, the akad nikah or the bersanding ceremony,” says Zery. “It all depends on how a woman wants it, and on how she sees it.”

From curve-hugging mermaid outfits and empire waist dresses, to ball gown-inspired dresses, Zery’s outfits are made to complement a woman’s body shape. Aside from that, there are also traditional cuts in the collection inspired by the kebaya or baju kurung, a popular choice among brides in Malaysia.

The amount of detail that goes into each dress also makes the collection special. Beads and Swarovski crystals, for example, are gently eased into the design to raise its aesthetic value without making the dress look overdone.

Zery also uses his creativity to arrange flower petals to look like a rose or camellia on the dress for that extra touch of femininity.

While luxurious fabrics like satin, silk and chiffon are used, Zery injects glamour through fine embroidery, draping and pleats.

He prefers minimalism in his designs, however, because he believes in understated elegance.

“The Love Spell 2 collection give wearers a choice, but I still feel (minimalism) is able to make a bride look radiant on her wedding day,” he adds.

Zery, from Selangor, first pursued economics and business at college, but upon realising his passion was in the arts, he went for a diploma, and later a degree in fashion design from Universiti Teknologi MARA in 2005 and 2007 instead.

He endured his fair share of challenges when first trying to break into the fashion industry. One of the problems he faced was being associated with Malay-inspired designs. Zery has now shattered that stereotype with his contemporary designs.

Zery believes that he is at his best when designing womenswear. The couturier, whose idols are Alexander McQueen and Elie Saab, now has the honour of dressing celebrities like Siti Nurhaliza, Erra Fazira and Ziana Zain.

He attributes his success to hard work and says that to break into the fashion business one has “to get enrolled in a good fashion school, learn your art and work like you’ve never worked before.”


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