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Samsung widens business in Myanmar

Publication Date : 21-08-2012


South Korean conglomerate Samsung has linked up with two more Myanmar companies as its authorized sale representatives in a bid to expand its market in the country, it was learned yesterday.

Samsung has reached agreements with Royal GK Pte Ltd and MT (Myo Thein) Electronic for ‘Business to Business’ (B2B) and retail sale in Myanmar while the AA Electronics Ltd., will continue wholesale in the country.

“We will open a showroom at the end September. All products, including the latest items, of Samsung will be available there,” said U Kyaw Soe, deputy General Manager of Gunkul Engineering Co., Ltd.
Samsung now has three local partners: AA Electronics Ltd, Royal GK Pte Ltd and MT (Myo Thein) Electronic.

Royal GK Pte Ltd is a Singapore-registered company and it is linked with Gunkul Engineering Co., Ltd and Zeya & Associates Co., Ltd., which are exclusive partners of Thai-based Gunkul Engineering Public Company Ltd.

MT Electronic is famous in Mandalay and upper Myanmar, and has just opened in Yangon.

Although Samsung has a large market share in Myanmar for mobile phones, tablet computers, TV sets, video players and refrigerators, it has small market share for other products like air conditioners, washing machines, digital cameras and microwave ovens.

In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which was the market leader since 1998.


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