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Japan to promote Shibuya, Harajuku culture exports

Publication Date : 25-07-2012

 

Japan's trade ministry and private firms will work together to launch full-scale exports of Japanese fashion and other cultural trends, such as establishing mini versions of trendy Tokyo districts Shibuya and Harajuku overseas.

The Economy, Trade and Industry Ministry plans to inject 1 billion yen (US$12.78 million) into the project.

The goal of the project is to encourage small and midsized firms and major companies, to work together to enhance exports and break into overseas markets.

Working with fashionable shopping centre operator Parco Co., Internet shopping mall operator Rakuten Inc., Mori Building Co., Toyota Motor Corp. and others, the ministry plans to create miniature versions of Japanese fashion districts in foreign countries--for example, a "Shibuya" in Singapore or a "Harajuku" in Taiwan.

The ministry will also support the dissemination of Japanese anime, cuisine, designs and other cultural exports.

Parco, which is based in Tokyo's Shibuya district, will set up a special sales space at its Singapore store to help relatively new Shibuya-based specialty stores sell their merchandise.

In Taiwan, import goods company H.P.France will play a central role in establishing a similar space in Taipei to sell and distribute information on Harajuku fashion and trinkets by cooperating with other Harajuku-based fashion affiliates.

 

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