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Samsung handset sales in Bangladesh up by 10%

Publication Date : 11-05-2012


Sales of handsets by South Korean electronics giant Samsung rose 10 per cent to 120,000 in Bangladesh in the first quarter, compared to the previous three months.

An aggressive marketing campaign and the launch of a series of mobile phones targeting the low- and middle-end segments boosted the sales.

The company plans to sell eight lakh handsets worth around US$100 million this year, Choon Soo Moon, managing director of Samsung Electronics, Bangladesh branch, told The Daily Star on Wednesday.

Bangladesh has immense potential in information technology and telecom sectors thanks to the presence of a large customer base and high economic growth, he said.

“Market demand mainly relies on the population size of a country. Bangladesh has a total population of 160 million and has witnessed an average 6 per cent GDP growth in the last several years, creating more demand for the sector.”

Samsung holds around 10 per cent market share in terms of value in Bangladesh's handset segment, he said.

“We, however, are holding the number one position in smartphone categories,” said Moon who joined the Dhaka office in February.

Samsung is competing with the industry leader -- Nokia -- and its biggest domestic rival -- LG Electronics -- in attracting young people to its premium devices.

The company launched low-priced dual-SIM sets targeting low-end customers through differentiating its products.

For the middle-income segment, it launched high-featured handsets, such as the Champ series which is priced around Tk 5,500 - Tk 8,000 (US$67.17-97.70).

The company introduced high-end products such as Galaxy Tab, Galaxy S and the Samsung Wave smartphones in the local market to cater to business executives.

The Seoul-based conglomerate opened its branch office in Bangladesh in 2009, and it is not involved in any direct sales in Bangladesh. Transcom Mobile Ltd is its official distributors for Samsung cellular handsets here.


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