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Vietnam consumers spend big on electronics

Publication Date : 25-03-2014


Despite the economic slowdown, four  out of seven sectors in Vietnam's technical consumer goods market generated double-digit sales growth in the fourth quarter of last year.

According to GIK, a market research company, Vietnamese consumers spent 30.5 trillion dong (US$1.45 billion) on technical consumer goods in the fourth quarter of 2013, up by 21.6 per cent from the level in the corresponding period in 2012.

The company's technical market index for the year showed that the rise in sales for the whole of 2013 brought revenue for technical consumer goods to 113 trillion dong ($5.38 billion), up by 22.1 per cent year-on-year.

Growth in the quarter was backed by increased growth in most sectors, including telecommunications which posted a 47-per cent increase; major domestic appliances, 22.5 per cent; consumer electronics, 21.2 per cent, and small domestic appliances (SDA), 18 per cent.

Meanwhile, photo and office equipment and consumables sectors posted a 16.9-per cent and 20-per cent drop in revenue, respectively.

Earlier this year, the Vietnam Retailers Association said that electronics had great potential, since no single company accounted for more than 10 per cent of domestic market share.

Experts believe that the greatest challenge that electronics retailers will face this year is the stiff competition from domestic companies and integration into the global economy.

By the beginning of next year, under its commitment to the World Trade Organisation, Vietnam will open its market to foreign retailers.

Domestic firms will have to gear up to compete with foreign companies, which have significant capital and years of experience.

Electronics retailers have been advised to create a road map to develop their internal resources, stabilise long-term finances, and strengthen supply chain models.

In addition, they should focus on improving customer service and have an experienced staff to ensure sustainable development and effective competition.


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