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Pakistan exporters urged to explore Russian food market

Publication Date : 12-08-2014


The Federation of Pakistan Chambers of Commerce and Industry (FPCCI) has urged exporters to explore the Russian food market as it has imposed a ban on imports from Western countries.

In a statement issued on Monday, Pak-Russia Business Council (PRBC) chairman Farooq Afzal said the Russian government’s decision to ban fruit, vegetables, meat, fish, milk and dairy imports from US, EU, Australia, Canada and other countries has opened up a window of opportunity for Pakistani food exporters.

He further said that exporters would easily find ready market for kinno (mandarin oranges) mango, rice, processed food and fruit juices.

He said that a visit to any supermarket in Russian city would disclose that the country is heavily dependent on imported food items.

Afzal said that the ban on import of food and agriculture products from the West could immensely benefit Pakistani exporters if proper awareness and guidance is given.

He said that PRBC has worked out a strategy to export eight items that Russians usually import from US and EU. These items include fruits, vegetable, sports items, sports and leather garments, pharmaceuticals and textiles.

He further said that Russia annually imports food products from US and EU worth $50 billion and after the ban many Asian countries particularly Indian firms were rushing to capture Russian market to fill the huge gap.

The PRBC chairman urged upon exporters to participate in Russian food exhibitions mostly held in big Russian cities and suggested that good marketing coupled with attractive packaging and quality goods could help them capture their due share.


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