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Kim Yu-na boosts lipstick’s sales overnight
Publication Date : 19-03-2013
A video clip of South Korean figure skater Kim Yu-na wearing lipstick at a press conference in 2013 World Figure Skating Championships in Canada went viral on the Internet, sparking keen interest about the brand from internet users.
The lipstick is Dior’s Addict Lip Glow lip balm. Released in 2009, it is one of Dior’s top-selling items with its daily sales volume reaching 1,000.
Thanks to the publicity generated by Kim, the product is now enjoying an unprecedented boom in the local cosmetics market.
Cosmetics and commercial firms are closely watching Kim, who has become a major fashion icon in Korea through her strong fan base.