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Jasmine rice to be sold as souvenir at Thai airports
Publication Date : 02-09-2013
Thai jasmine and organic jasmine rice will be on sale to tourists for the first time at Thailand's airports around the country this month as part of a government plan to promote the famed Thai rice to the rest of the world.
Srirat Rastanapa, director-general to the International Trade Promotion Department, said that the department had received cooperation from Airports of Thailand to provide space in the airports to sell the Thai rice as a souvenir.
"South Korea has their ginseng, the Netherlands their tulips and Japan their green tea. Similarly, Thailand will promote our jasmine rice in the world market as a symbol of our nation," Srirat said.
Thai rice, especially jasmine rice or locally known as "hom mali", is known for its quality and is consumed regularly around the world.
For now, the rice will be sold at Thailand's Suvarnabhumi, Don Mueang, Phuket and Chiang Mai airports. The rice will be sold in a small, stylish packaging which will provide information on nutrition and traditional methods used to cultivate and process the rice.
The packaging will have the words "Gift from Thailand" printed on it to emphasise its significance as a national product of the Thai people. The rice will be sold in quantities of 1kg and 2kg.
Initiated by Deputy Commerce Minister Yanyong Phuangrach, the plan is also to aid sales and reduce the Thai government's rice stockpile. The ministry plans to work together with travel agencies as well, to sell the rice in various tourist areas around the country.
Aimed at promoting the famed jasmine rice to foreign visitors, the plan was initiated by Deputy Commerce Minister Yanyong Phuangrach. In addition to promoting Thai rice around the world, it is also hoped that sales help reduce the quantity of rice in government stockpiles.