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Food comes priority for Asian travellers
Publication Date : 22-02-2014
Asian leisure tourists spend half of their total holiday budget on food and drink while travelling, according to a survey on travellers’ behavior by Hilton Worldwide.
The survey showed that 43 per cent of respondents said half of their travel expenses are spent on food and drinks. The survey asked 2,700 leisure travellers in Asia Pacific countries, including China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore and Thailand. It was commissioned by the global hospitality company Hilton Worldwide.
The survey said 79 per cent look for culturally unique food experiences like culinary festivals and food markets while travelling.
“Today’s modern culinary traveller is looking for authentic food experiences and activities which offer both quality and variety,” said Markus Schueller, vice president for food and beverage operations, Asia Pacific at Hilton Worldwide.
Japan topped the list of favourite culinary destinations among travellers in the region, followed closely by Thailand and Taiwan in joint second place and Korea, Singapore and Hong Kong in a third place, according to the survey.