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Big push planned for Vietnamese goods

Publication Date : 13-05-2014


More than 80 per cent of Vietnamese consumers will be using indigenous goods by 2020.

Vietnam Prime Minister Nguyen Tan Dung has signed Decision No 634/QD-TTg dated April 29, 2014, approving the domestic market development project, which is in line with the government's "Vietnamese people use Vietnamese goods" campaign for 2014 to 2020.

Le Viet Nga, Deputy Head of the Ministry of Industry and Trade's Domestic Market Department,  said the project was aimed at helping Vietnamese goods dominate the local market, contributing to the development of domestic producers.

Nga said the project, which involves total investments of 228.9 billion dong (US$10.9 million), targets to increase the awareness of 90 per cent of the Vietnamese people of the campaign.

All cities and provinces would build communication channels with a "Proud of Vietnamese goods" slogan, he added.

To meet the targets, the project provides four solutions including changing the awareness and behaviour of the community toward Vietnamese goods, giving support to the country's distribution system and improving competitiveness of businesses, collectives and households in distribution. It also mentioned enhancing market investigation and protection of consumer rights.

Statistics from the central steering committee on the campaign showed that up to 71 per cent of consumers have placed their trust in Vietnamese goods, especially in relation to garments, textiles and footwear.

In several supermarkets, domestically produced goods accounted for 80-90 per cent of the items on display.

The ministry said market share of local enterprises has been showing an upward trend despite the economic slowdown and decreasing purchasing power.

Several groups and corporations have expanded distribution channels and improved product quality to meet with consumer demand, it added.

There were a large number of domestic products which had a competitive edge over foreign ones.

Vietnamese businesses have especially concentrated on expanding the rural market which makes up 70 per cent of the country's population. For example, Vietnam National Textile and Garment Group (Vinatex) organised 60 mobilising booths to industrial parks and rural and remote areas.

Vietnam Paper Corporation (VPC) signed agreements with 41 provincial Industry and Trade departments to bring their products to rural and mountainous areas in the North.


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