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Asean must work to stay as top destination: Najib

Publication Date : 21-01-2014


Asean must strategise on how to move forward and implement measures to ensure that the region remains the world’s most preferred tourist destination.

Malaysia's Prime Minister Najib Tun Razak, who made the call, said the 33rd Asean Tourism Forum (ATF 2014) was appropriate and timely as it reinforced the commitment of member states to work together to achieve the goals of the Asean Tourism Strategic Plan 2011-2015.

“To date, we are on track to deliver the outcome of the key strategic thrusts, namely developing experiential and innovative regional tourism products, implement creative marketing and investment strategies,” he said at the ATF 2014 Gala Opening Dinner here.

The prime minister said the future outlook of tourism for Asean was bright as inbound tourists to the Southeast Asia region was projected to register an increase of 5.1% per annum, higher than the global annual growth rate of 3.3% from 2010 to 2030.


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